1, brand strength and advertisement charm
That the brand product or enterprise core is worth embodies the brand consumer being able to
remember that commodity and pair of commodity produce favorable impression , come into being
thereby buying behavior, also by the fidelity unceasingly, propagating a brand , forming , makes a
consumer repeat purchase. The consumer takes form by the brand satisfied , be therefore likely
about that the brand forms consumption experience , store in memory, be that consumer decision with
 the future forms a basis. Or that a little enterprise has been that self brand has set up the fine
 image more , have given to fine emotion, has represented certain culture , has made the brand and
the brand product form fine memory in consumer mental view. That the brand distinguishes the commodity resolution implement brand building-up is to require that some sell person's product or serve in being used to distinguish since competing. The brand is designed should have peculiarity, pattern having the distinct personality characteristics , brand, characters waits for the difference with the competitor, characteristic representing enterprise's. The at the same time , mutually no identical brand is representing the different form , different mass respectively , is unlike the product serving, but is providing to consumer purchase , usage to draw lessons. And by the fact that the brand propagates people not bad cognition product, buy according to the brand chooses. The different brand propagates the background , different design reason having represented different product characteristic property , different culture

Enterprise designs a brand , founds a brand, training the brand purpose is to hope that this brand can become a famous brand , put in time and energy thereupon unfinished products mass, do effort , more important being does effort on after-sale service in the field of brand advertising. At the same time, the brand has represented enterprise , the especially famous brand has represented a kind of the product mass grade right away, credit having represented enterprise's.

Setting up a brand , establishing a famous brand is the common view that enterprise forms under the condition that the marketplace competes gradually , people hopes that enterprise differentiates especially by the brand to the product, follows , expands by the brand a marketplace by the fact that the brand forms a brand. That the brand be founded by , the famous brand formation happen to be able to help enterprise to realize above-mentioned purpose, makes a brand become the forceful enterprise competition weapon. Brand, especially, the famous brand appearing, has made a consumer form certain degree fidelity degree , trust degree , follow degree , has made enterprise own the backup force basis in competing with opponent from this. The brand can make use of whose extended marketplace ability , drive enterprise to enter the new marketplace; Drive a new product to infiltrate into a marketplace; Product.

Set up deal with the long effect and short effect of brand problem. Increase an effect , be the accumulation effect that brand value , the image build, enumerate a simple example, even if the whole world "Coca-Cola" manufacturing industry is in one night between all annihilate, "Coca-Cola Company" is able to make a comeback on the second day as usual , what cause this is? Coca-Cola 40 billion American dollars brands value existence in helping being propping up Coca-Cola. Therefore, every advertisement behavior ought to have institute benefit to brand value establishment , ought to have an effect to the brand accumulation effect. The short effect is to point to sales promotion behavior such as preferential , drawing a lottery , presenting gift , discount with of all kinds. This kind of behaviour is temporary

Therefore, advertisement has the all-important effect to the enterprise brand image and the value establishment. The advertisement effect resembles a ball of fog right away , enter a consumer slowly thoroughly the heart, leaves constant , deep impression in consumer mental view , this impression may be not supercrust in heart's emerging from time to time, when but the consumer is facing a product in a single day , glad to be going to be similar to meeting with the old friend who has not met or seen for many years but growing out kind feeling , one kind seeming to have met before. Insecurity different disregarding being the who , the city are innate have degree, the advertisement effect is to remove this insecurity , break strange with barrier, be right away very affine when making a consumer get in touch with the product.